Lena Dunham Says Boyfriend Jack Antonoff Is 'Someone Great'

01/14/2013 at 12:35 PM EST

As Hannah Horvath on the hit HBO series Girls, creator and actress Lena Dunham often finds herself struggling with romance.

But when it comes to her real life relationship with Fun. guitarist Jack Antonoff, the two-time Golden Globe winner says she's found love.

"I know there's some rule that you're not supposed to talk about your boyfriend publicly just because it seems like all starlets under the age of 33 have decided not to do that, but if you're in love with someone great, then I don't understand why you wouldn't tell everybody," Dunham says in the February issue of Interview magazine.

"You don't have to post naked pictures of them on the internet or Tweet pictures of your Christmas celebration, but I feel like, in a way, he's my best advertisement, so I'm like, 'Why would I not tell people who ask?'"

With the second season of Girls under way and Dunham winning two Golden Globes at Sunday's 70th Annual Golden Globe Awards, her star power is quickly rising.

"I've started to get used to people feeling like they already know me when they meet me. I've obviously only experienced it within the past year of my life, but it's really interesting to have so many people who you're not familiar with act familiar with you," she says.

Though her parents are artists Carroll Dunham and Laurie Simmons, success didn't come easy for Dunham – who made her directorial debut with 2010's Tiny Furniture.

"I know that in my family – despite the massive amounts of acceptance – it was thought that in order to be a person who is really contributing something to the world, you had to be generating things creatively. So performing was only really interesting to my parents in the context of things that you create," she says.

"I think I'd aligned the idea of liking [acting] with having a horrible ego or something, and admitting that I liked it or that it was important to me – even to myself – just didn't feel okay."

She continues, "I always had these two things of feeling really respected and connected at home, and going to school and feeling like I just could not get it right. I didn't feel like the other kids got me, but then I was also sort of bored and annoyed by them, so I knew that a large part of it was my problem. I actually had to switch schools because I didn't have friends. I remember my parents saying, 'She is so victimized at her school, so she has to switch.' But I was like, 'I'm switching schools because I'm an a–––.' "

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Flu more widespread in US; eases off in some areas

NEW YORK (AP) — Flu is now widespread in all but three states as the nation grapples with an earlier-than-normal season. But there was one bit of good news Friday: The number of hard-hit areas declined.

The flu season in the U.S. got under way a month early, in December, driven by a strain that tends to make people sicker. That led to worries that it might be a bad season, following one of the mildest flu seasons in recent memory.

The latest numbers do show that the flu surpassed an "epidemic" threshold last week. That is based on deaths from pneumonia and influenza in 122 U.S. cities. However, it's not unusual — the epidemic level varies at different times of the year, and it was breached earlier this flu season, in October and November.

And there's a hint that the flu season may already have peaked in some spots, like in the South. Still, officials there and elsewhere are bracing for more sickness

In Ohio, administrators at Miami University are anxious that a bug that hit employees will spread to students when they return to the Oxford campus next week.

"Everybody's been sick. It's miserable," said Ritter Hoy, a spokeswoman for the 17,000-student school.

Despite the early start, health officials say it's not too late to get a flu shot. The vaccine is considered a good — though not perfect — protection against getting really sick from the flu.

Flu was widespread in 47 states last week, up from 41 the week before, the Centers for Disease Control and Prevention said on Friday. The only states without widespread flu were California, Mississippi and Hawaii.

The number of hard-hit states fell to 24 from 29, where larger numbers of people were treated for flu-like illness. Now off that list: Florida, Arkansas and South Carolina in the South, the first region hit this flu season.

Recent flu reports included holiday weeks when some doctor's offices were closed, so it will probably take a couple more weeks to get a better picture, CDC officials said Friday. Experts say so far say the season looks moderate.

"Only time will tell how moderate or severe this flu season will be," CDC Director Dr. Thomas Frieden said Friday in a teleconference with reporters.

The government doesn't keep a running tally of adult deaths from the flu, but estimates that it kills about 24,000 people in an average year. Nationally, 20 children have died from the flu this season.

Flu vaccinations are recommended for everyone 6 months or older. Since the swine flu epidemic in 2009, vaccination rates have increased in the U.S., but more than half of Americans haven't gotten this year's vaccine.

Nearly 130 million doses of flu vaccine were distributed this year, and at least 112 million have been used. Vaccine is still available, but supplies may have run low in some locations, officials said.

To find a shot, "you may have to call a couple places," said Dr. Patricia Quinlisk, who tracks the flu in Iowa.

In midtown Manhattan, Hyrmete Sciuto got a flu shot Friday at a drugstore. She skipped it in recent years, but news reports about the flu this week worried her.

During her commute from Edgewater, N.J., by ferry and bus, "I have people coughing in my face," she said. "I didn't want to risk it this year."

The vaccine is no guarantee, though, that you won't get sick. On Friday, CDC officials said a recent study of more than 1,100 people has concluded the current flu vaccine is 62 percent effective. That means the average vaccinated person is 62 percent less likely to get a case of flu that sends them to the doctor, compared to people who don't get the vaccine. That's in line with other years.

The vaccine is reformulated annually, and this year's is a good match to the viruses going around.

The flu's early arrival coincided with spikes in flu-like illnesses caused by other bugs, including a new norovirus that causes vomiting and diarrhea, or what is commonly known as "stomach flu." Those illnesses likely are part of the heavy traffic in hospital and clinic waiting rooms, CDC officials said.

Europeans also are suffering an early flu season, though a milder strain predominates there. China, Japan, the West Bank, the Gaza Strip, Algeria and the Republic of Congo have also reported increasing flu.

Flu usually peaks in midwinter. Symptoms can include fever, cough, runny nose, head and body aches and fatigue. Some people also suffer vomiting and diarrhea, and some develop pneumonia or other severe complications.

Most people with flu have a mild illness. But people with severe symptoms should see a doctor. They may be given antiviral drugs or other medications to ease symptoms.

Some shortages have been reported for children's liquid Tamiflu, a prescription medicine used to treat flu. But health officials say adult Tamiflu pills are available, and pharmacists can convert those to doses for children.

___

Associated Press writers Dan Sewell in Cincinnati, Catherine Lucey in Des Moines, and Malcolm Ritter in New York contributed to this report.

___

Online:

CDC flu: http://www.cdc.gov/flu/index.htm

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S&P, Nasdaq dip as Apple weighs

NEW YORK (Reuters) - Wall Street slipped on Monday, weighed down by shares of Apple in the face of demand concerns, while investors faced a busy week for earnings in what is expected to be a lackluster quarter.

Apple lost 2.8 percent to $505.84 as the biggest drag on both the S&P 500 and Nasdaq 100 <.ndx> indexes after reports that the tech company has cut orders for LCD screens and other parts for the iPhone 5 this quarter due to weak demand. The stock earlier hit a session low of $498.51, the first dip below $500 since February 16.

"There is this speculation building 'Is this the end of Apple?'" said Carol Pepper, chief executive of Pepper International in New York.

But Pepper said Apple also "doesn't have to grow at the rate it was to do extremely well. It's still going to be one of the marquee companies of the U.S. and the world."

Apple suppliers also lost ground, with Cirrus Logic off 6.8 percent to $29.43 and Qualcomm down 1.2 percent to $64.13. The S&P tech sector <.gspt> gave up 0.9 percent as the worst perfumer of the 10 major S&P sectors.

The pace of earnings season picks up this week with 38 S&P 500 companies set to report, including Goldman Sachs , Bank of America , Intel and General Electric .

Overall earnings are expected to grow by just 1.9 percent in this reporting period, according to Thomson Reuters data.

President Barack Obama is expected to hold a news conference, which will cover looming budget and debt ceiling due dates on Monday, White House officials said.

"We could have some more noise because they are trying to get people to focus on their issues, but I don't think they are going" to allow the government to default, said Pepper.

Separately, Federal Reserve Chairman Ben Bernanke will be speaking on monetary policy, recovery from the global financial crisis and long-term challenges facing the American economy at 4 p.m. (2100 GMT).

The Dow Jones industrial average <.dji> added 6.79 points, or 0.05 percent, to 13,495.22. The Standard & Poor's 500 Index <.spx> shed 3.37 points, or 0.23 percent, to 1,468.68. The Nasdaq Composite Index <.ixic> lost 14.16 points, or 0.45 percent, to 3,111.48.

Appliance and electronics retailer Hhgregg Inc slumped 9.6 percent to $7.13 after the electronics and appliance retailer cut its same-store sales forecast for the full year.

Transocean Ltd has disclosed that billionaire activist investor Carl Icahn has acquired a 1.56 percent stake in the offshore rig contractor and is looking to increase that holding. Its shares rose 2.5 percent to $55.43.

The Dow, which does not list Apple as one of its components, fared better than the other two indexes as Hewlett-Packard rose 3.8 percent to $16.78 after JPMorgan upgraded its rating on the stock and raised its price target to $21 from $15.

(Reporting by Chuck Mikolajczak; Editing by Kenneth Barry)

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IHT Rendezvous: 2012: The Year of Extreme Weather

The weather reports are in. 2012 was the hottest and the most extreme year on record in many places.

While parts of China are enduring the harshest winter in 30 years, the Antarctic is warming at an alarming rate. In Australia, out of control bushfires are partially the result of record-breaking weather (new colors were added to weather forecast maps, to account for the new kind of heat). In the United States, where Hurricane Sandy devastated parts of New Jersey and New York and where extreme drought still lingers in the Midwest, the average temperature in 2012 was more than a whole degree Fahrenheit (or 5/9 of a degree Celsius) higher than average – shattering the record.

On Friday a long-term weather forecast for the United States was released, when the National Climate Assessment and Development Advisory Committee published a draft of the third Climate Assessment Report. Like last year’s weather, the assessment does not pull its punches.

“Climate change threatens human health and well-being in many ways, including impacts from increased extreme weather events, wildfire, decreased air quality, diseases transmitted by insects, food, and water, and threats to mental health,” write the authors as part of their key findings.

Experts from 13 federal agencies, including NASA, the State Department and the Department of Defense put together the report under the auspices of the United States Global Change Research Program.

While some predictions have been adjusted upward from previous reports, the difference in tone in this newest assessment is striking. The second assessment, published in 2009, predicted of thresholds that will be crossed, while the 2013 draft presents a reality in which some of the changes are already irreversible.

“As a result of past emissions of heat-trapping gases, some amount of additional climate change and related impacts is now unavoidable,” wrote the authors in the executive summary.

Adaptation to climate change is discussed in the new draft, which is open for public comment before it is officially released early in 2014. The authors write:

Planning and managing based on the climate of the last century means that tolerances of some infrastructure and species will be exceeded. For example, building codes and landscaping ordinances will likely need to be updated not only for energy efficiency, but also to conserve water supplies, protect against insects that spread disease, reduce susceptibility to heat stress, and improve protection against extreme events.

The authors predict that within the next several decades, temperatures will go up between 2 and 4 degrees Fahrenheit, roughly 1 and 2 degrees Celsius. The experts discuss a possible 10 degree Fahrenheit (or more than 5 degrees Celsius) warming by the end of the century, in the case that not enough is done to curb emissions. (The World Bank recently released a report of the dangers of a world warmed by 4 degrees Celsius).

Sea levels could rise up to four feet, or 1.2 meters, within the century, according to the experts.

Though official assessments, predictions and studies like these serve to reinforce what many already fear, they do not necessarily lead to policy change. Andrew Restuccia predicted in a Politico article that the new report would ultimately do little to change the embittered climate-change politics in that country. He wrote:

But don’t hold your breath for serious action on climate change in Congress. Republicans and some moderate Democrats remain opposed to measures to address climate change. The Obama administration, meanwhile, is moving forward with its own efforts on climate change, including beefed-up fuel economy standards and greenhouse gas regulations for new power plants.

Sometimes official assessment reports provide substance for those who question man-made climate change.

My colleague Andrew C. Revkin recently reported on how a revision by Britain’s Weather and Climate Agency on short-term global temperature forecast became fodder for climate change deniers. The fact that the government agency had revised its numbers downward allowed climate change skeptics to argue that the world was not significantly warming after all.

In December, Alec Rawls, a climate-change skeptic, made a name for himself by leaking an unpublished Assessment Report from the Intergovernmental Panel on Climate Change, one of the major global players in climate change assessment. Mr. Rawls tried to argue that the panel’s language on solar radiation was an admission that much of the warming trends were caused by the sun, not human activity.

As Andrew reported at time, his claims were mostly debunked.

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Come for a Tour of China’s Unlicensed ‘World of Warcraft’ Theme Park

World of Warcraft Theme Park

Image credit Francesca Timbers

Click here to view this gallery.

[More from Mashable: 20 Tweets That Prove Skittles’ Social-Media Team Inhaled the Rainbow]

Changzhou, China is home to a bizzarre world of rides, food and fun: A World of Warcraft-style theme park that’s completely unlicensed by Blizzard, maker of the Warcraft series.

The park opened in the summer of last year. It reportedly cost $ 48 million to build and is “pretty huge,” according to Reddit user Francesca Timbers who originally posted these pictures republished here with permission.

[More from Mashable: 10 Amusing Cubicle Makeovers [VIDEOS]]

“I thought it was great,” posted Timbers. “A lot of the rides used 4-D and special effects, which I hand’t experienced much of before. There was a good roller coaster with loops, where you are lying horizontally, face forward, like you are flying. That was my favourite ride. The water log ride (‘splash of monster blood’) was pretty good too.”

Another weird tidbit: Some rides have a “happiness index,” showing, we believe, the intensity of the ride.

While most of the park is Warcraft-flavored, one section is dedicated to another Blizzard favorite: Starcraft.

For the rest of Timbers’ pictures and more details about her trip to the utterly weird theme park, visit her Reddit thread. Would you book a trip to China to get out to this theme park?

Images courtesy Francesca Timbers

This story originally published on Mashable here.

Gaming News Headlines – Yahoo! News

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Sofia Vergara: You Can't Control Wardrobe Malfunctions

By Dahvi Shira

01/13/2013 at 01:00 PM EST

There's no such thing as foolproof fashion for Sofia Vergara.

Following a serious wardrobe malfunction that left the Modern Family star exposed at the Emmys last year, you might expect her to come up with a way to avoid a similar situation at Sunday's Golden Globes. Well, you'd be wrong.

"It's very easy [for a dress to rip] because you get out of the car, you go up, you try to go to the restroom. When you're on the red carpet, a lot of people step on your dress and pull it," Vergara, 40, told PEOPLE Friday. "After awhile, that's what causes the stitches to get loose because usually you have those long gowns. You can never really control it, but you just hope for the best."

Fashion emergencies aside, the best supporting actress nominee calls Hollywood's awards season "a fun time."

"It's a celebrating time," she added. "I don't see any stress in it, because for me, the award is just going to the awards show. I never expected in my life that I was going to be part of a show like Modern Family and be nominated for anything. I'm very new to acting, so for me, it's a party."

Win or lose, Vergara and the cast of her show, which his also nominated, plan to enjoy the glamorous night as a cast.

"We eat together while getting dressed," she says. "We have drinks. We make it a nice day. I think [our cast's chemistry] is luck. We honestly like each other. We don't have any competition."

Even if Vergara doesn't take home an award, she will steal the spotlight with a new Diet Pepsi commercial, part of her "Love Every Sip" campaign, which will air for the first time during one of the show's commercial breaks.

Going into the big night, she feels "a lot more calm" than she has in years past.

"It was more nerve-racking because we didn't know what was going on," she explains. "Now we know the process of getting ready and prepared – the dress, the jewelry. I know now more who the designers are that fit me right. It's getting easier and easier.

The 70th Golden Globe Awards will air live Sunday, Jan. 13, on NBC at 8 p.m. ET (5 p.m. PT) from the Beverly Hilton Hotel.

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Flu more widespread in US; eases off in some areas

NEW YORK (AP) — Flu is now widespread in all but three states as the nation grapples with an earlier-than-normal season. But there was one bit of good news Friday: The number of hard-hit areas declined.

The flu season in the U.S. got under way a month early, in December, driven by a strain that tends to make people sicker. That led to worries that it might be a bad season, following one of the mildest flu seasons in recent memory.

The latest numbers do show that the flu surpassed an "epidemic" threshold last week. That is based on deaths from pneumonia and influenza in 122 U.S. cities. However, it's not unusual — the epidemic level varies at different times of the year, and it was breached earlier this flu season, in October and November.

And there's a hint that the flu season may already have peaked in some spots, like in the South. Still, officials there and elsewhere are bracing for more sickness

In Ohio, administrators at Miami University are anxious that a bug that hit employees will spread to students when they return to the Oxford campus next week.

"Everybody's been sick. It's miserable," said Ritter Hoy, a spokeswoman for the 17,000-student school.

Despite the early start, health officials say it's not too late to get a flu shot. The vaccine is considered a good — though not perfect — protection against getting really sick from the flu.

Flu was widespread in 47 states last week, up from 41 the week before, the Centers for Disease Control and Prevention said on Friday. The only states without widespread flu were California, Mississippi and Hawaii.

The number of hard-hit states fell to 24 from 29, where larger numbers of people were treated for flu-like illness. Now off that list: Florida, Arkansas and South Carolina in the South, the first region hit this flu season.

Recent flu reports included holiday weeks when some doctor's offices were closed, so it will probably take a couple more weeks to get a better picture, CDC officials said Friday. Experts say so far say the season looks moderate.

"Only time will tell how moderate or severe this flu season will be," CDC Director Dr. Thomas Frieden said Friday in a teleconference with reporters.

The government doesn't keep a running tally of adult deaths from the flu, but estimates that it kills about 24,000 people in an average year. Nationally, 20 children have died from the flu this season.

Flu vaccinations are recommended for everyone 6 months or older. Since the swine flu epidemic in 2009, vaccination rates have increased in the U.S., but more than half of Americans haven't gotten this year's vaccine.

Nearly 130 million doses of flu vaccine were distributed this year, and at least 112 million have been used. Vaccine is still available, but supplies may have run low in some locations, officials said.

To find a shot, "you may have to call a couple places," said Dr. Patricia Quinlisk, who tracks the flu in Iowa.

In midtown Manhattan, Hyrmete Sciuto got a flu shot Friday at a drugstore. She skipped it in recent years, but news reports about the flu this week worried her.

During her commute from Edgewater, N.J., by ferry and bus, "I have people coughing in my face," she said. "I didn't want to risk it this year."

The vaccine is no guarantee, though, that you won't get sick. On Friday, CDC officials said a recent study of more than 1,100 people has concluded the current flu vaccine is 62 percent effective. That means the average vaccinated person is 62 percent less likely to get a case of flu that sends them to the doctor, compared to people who don't get the vaccine. That's in line with other years.

The vaccine is reformulated annually, and this year's is a good match to the viruses going around.

The flu's early arrival coincided with spikes in flu-like illnesses caused by other bugs, including a new norovirus that causes vomiting and diarrhea, or what is commonly known as "stomach flu." Those illnesses likely are part of the heavy traffic in hospital and clinic waiting rooms, CDC officials said.

Europeans also are suffering an early flu season, though a milder strain predominates there. China, Japan, the West Bank, the Gaza Strip, Algeria and the Republic of Congo have also reported increasing flu.

Flu usually peaks in midwinter. Symptoms can include fever, cough, runny nose, head and body aches and fatigue. Some people also suffer vomiting and diarrhea, and some develop pneumonia or other severe complications.

Most people with flu have a mild illness. But people with severe symptoms should see a doctor. They may be given antiviral drugs or other medications to ease symptoms.

Some shortages have been reported for children's liquid Tamiflu, a prescription medicine used to treat flu. But health officials say adult Tamiflu pills are available, and pharmacists can convert those to doses for children.

___

Associated Press writers Dan Sewell in Cincinnati, Catherine Lucey in Des Moines, and Malcolm Ritter in New York contributed to this report.

___

Online:

CDC flu: http://www.cdc.gov/flu/index.htm

Read More..

Wall Street Week Ahead: Attention turns to financial earnings

NEW YORK (Reuters) - After over a month of watching Capitol Hill and Pennsylvania Avenue, Wall Street can get back to what it knows best: Wall Street.

The first full week of earnings season is dominated by the financial sector - big investment banks and commercial banks - just as retail investors, free from the "fiscal cliff" worries, have started to get back into the markets.

Equities have risen in the new year, rallying after the initial resolution of the fiscal cliff in Washington on January 2. The S&P 500 on Friday closed its second straight week of gains, leaving it just fractionally off a five-year closing high hit on Thursday.

An array of financial companies - including Goldman Sachs and JPMorgan Chase - will report on Wednesday. Bank of America and Citigroup will join on Thursday.

"The banks have a read on the economy, on the health of consumers, on the health of demand," said Quincy Krosby, market strategist at Prudential Financial in Newark, New Jersey.

"What we're looking for is demand. Demand from small business owners, from consumers."

EARNINGS AND ECONOMIC EXPECTATIONS

Investors were greeted with a slightly better-than-anticipated first week of earnings, but expectations were low and just a few companies reported results.

Fourth quarter earnings and revenues for S&P 500 companies are both expected to have grown by 1.9 percent in the past quarter, according to Thomson Reuters I/B/E/S.

Few large corporations have reported, with Wells Fargo the first bank out of the gate on Friday, posting a record profit. The bank, however, made fewer mortgage loans than in the third quarter and its shares were down 0.8 percent for the day.

The KBW bank index <.bkx>, a gauge of U.S. bank stocks, is up about 30 percent from a low hit in June, rising in six of the last eight months, including January.

Investors will continue to watch earnings on Friday, as General Electric will round out the week after Intel's report on Thursday.

HOUSING, INDUSTRIAL DATA ON TAP

Next week will also feature the release of a wide range of economic data.

Tuesday will see the release of retail sales numbers and the Empire State manufacturing index, followed by CPI data on Wednesday.

Investors and analysts will also focus on the housing starts numbers and the Philadelphia Federal Reserve factory activity index on Thursday. The Thomson Reuters/University of Michigan consumer sentiment numbers are due on Friday.

Jim Paulsen, chief investment officer at Wells Capital Management in Minneapolis, said he expected to see housing numbers continue to climb.

"They won't be that surprising if they're good, they'll be rather eye-catching if they're not good," he said. "The underlying drive of the markets, I think, is economic data. That's been the catalyst."

POLITICAL ANXIETY

Worries about the protracted fiscal cliff negotiations drove the markets in the weeks before the ultimate January 2 resolution, but fear of the debt ceiling fight has yet to command investors' attention to the same extent.

The agreement was likely part of the reason for a rebound in flows to stocks. U.S.-based stock mutual funds gained $7.53 billion after the cliff resolution in the week ending January 9, the most in a week since May 2001, according to Thomson Reuters' Lipper.

Markets are unlikely to move on debt ceiling news unless prominent lawmakers signal that they are taking a surprising position in the debate.

The deal in Washington to avert the cliff set up another debt battle, which will play out in coming months alongside spending debates. But this alarm has been sounded before.

"The market will turn the corner on it when the debate heats up," Prudential Financial's Krosby said.

The CBOE Volatility index <.vix> a gauge of traders' anxiety, is off more than 25 percent so far this month and it recently hit its lowest since June 2007, before the recession began.

"The market doesn't react to the same news twice. It will have to be more brutal than the fiscal cliff," Krosby said. "The market has been conditioned that, at the end, they come up with an agreement."

(Reporting by Gabriel Debenedetti; editing by Rodrigo Campos)

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India Ink: Woman Raped by Seven Men in Punjab, India, Police Say

NEW DELHI — Police said Sunday that a  29-year-old woman had been raped by a bus driver, a bus conductor and five other men in the north Indian state of Punjab, in an incident that recalls the recent attack in Delhi that has caused widespread outrage.

The woman boarded a bus on Friday bound for Gurdaspur, to visit her in-laws, the police chief of Gurdaspur, Raj Jit Singh, said in a telephone interview. When she got off the bus, the driver offered her a ride on his motorcycle, perhaps to her in-laws village, the police said. Instead, he took her to a nearby village where he and six other men, including the bus conductor, raped her repeatedly through the night.

The next morning, the driver dropped her at her in-laws home, where the woman told her family members of the incident, and then reported it to the police, Mr. Singh said.

Six men, including the bus driver and conductor, have been arrested, he said. All of the men are their twenties.

Gurmesh Singh, the deputy superintendent of police for the  region, said it was unclear how or why the bus driver persuaded the woman to go with him on his motorcycle. She was in a state of distress during the bus ride, Mr. Singh said, and originally refused to get off of the bus when it reached its final destination.

The Press Trust of India reported that the bus driver did not stop at her stop when requested.

The gang-rape of a woman on a moving bus in New Delhi on Dec. 16, and her subsequent death from injuries sustained during the rape, has sparked widespread protests and calls for increased policing and tougher laws against sexual assault in India.

The case against five of the men arrested in that rape is being heard this month in a special fast-track court created just for incidents of sexual assault.

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Women pry open door to video game industry’s boys’ club

SAN FRANCISCO (Reuters) – When video game developer Brenda Brathwaite Romero started her career in the 1980s, she could count the number of female developers in the industry on one hand.

Today, many “Women in Games” roundtables she attends are filled to capacity with new faces. The 46-year-old, sometimes referred to as the longest-serving woman in the video game arena, jokes that these days one can even encounter long lines for the ladies’ room at the Game Developers Conference, one of the industry’s largest gatherings.

“Over the years, greatly helped by the social and mobile boom, there have been many, many women coming into game development,” Brathwaite Romero said.

With women comprising just over 1 in 10 in the video game workforce, the industry has a reputation for being among the most testosterone-fueled of the traditionally male-dominated technology sector. But thanks to the mobile revolution, industry executives say that’s changing.

With smartphones going mainstream and delivering gaming to a new, broader population, publishers and developers are keen to tap an audience beyond young males. And, not surprisingly, as women have explored a growing range of mobile games on Facebook or other platforms, they have discovered the allure of working in the industry.

The number of women hired by game companies has tripled since 2009, according to recruiting firm VonChurch, based on over 350 placements it has made in digital gaming firms like CrowdStar and GREE.

In 1989, when veteran games designer Sheri Graner Ray started out, women made up less than 3 percent of the workforce. That’s now up to 11 percent.

“In 20 years, it’s not a lot of growth,” said Graner Ray, who has worked at leading companies like Electronic Arts and Sony Online Entertainment. But she agrees that number will rise as more women assert themselves in the industry, educational programs take hold, and mobile games continue to flourish.

Some of the first engineers at mobile games maker Pocket Gems were women, and though that wasn’t intentional when the company was founded in 2009, it proved instrumental to success, said Chief Executive Ben Liu.

Pocket Gems, best known as a maker of family-friendly mobile games like its popular “Tap” series, recently launched “Campus Life”, where players can build and run a college sorority, to target a female audience.

“I’ve worked at other, different game companies and I’ve been on floors where it’s only guys,” Liu said. “Our aspiration is to create games that are mass market and accessible to all people, and having that representative base of employees helps us keep true to that.”

DEBAUCHERY ‘WAY, WAY DOWN’

Gaming still conjures up images of young men glued to flickering screens for hours on end, fueled by energy drinks and waging online battles unto death in such “shooters” as “Call of Duty” or tactical war games like “Starcraft.”

But the advent of affordable smartphones and tablets and the burgeoning world of social media has drawn in a whole new world of gamers. Individuals who had never been tempted to plunk down hundreds of dollars to buy a gaming console found themselves enticed by a whole new genre of games.

These days, gaming might just as easily mean launching attacks on pigs in “Angry Birds” or slicing produce with swiping motions in “Fruit Ninja” — games that have mass appeal.

“Mobile is still the Wild West and it’s founded on this idea of inclusion, because everyone has these mobile devices and everyone wants to play,” said game content designer Elizabeth Sampat, who works at social game company Storm8.

That’s partly why more than half of America’s social and mobile gamers are women, according to research firm EEDAR, while they comprise just 30 percent of those who play hard-core violent games like Microsoft’s “Halo 4″ on game consoles.

Erin McCarty, 24, grew up playing such fare. She went to engineering school at Carnegie Mellon University, with a goal toward working in the video game industry.

Today she’s the only female engineer in a seven-member team crafting multiplayer-shooter game “Realm of the Mad God” at social and mobile game company Kabam that targets male gamers.

But far from feeling different, McCarty considers herself just another coder at Kabam, where women make up just a fifth of the payroll.

“I’m around guys a lot and they are always people that I’m happy to work with,” McCarty said.

Brathwaite Romero recalls how her male coworkers on the team that created the mature-rated “Playboy: The Mansion” game with nude characters that was published in 2005, were wholly professional.

“I’ve fortunately not experienced the level of misogyny that I’ve heard other people experience,” Brathwaite Romero said.

“Some of the debauchery that was evident in the early days of the industry, like meetings at strip clubs, having strippers at your party, that sort of stuff has gone down way, way down from where it used to be.”

DANCING GIRLS AND SEXISM

That’s not to say the industry doesn’t have a ways to go.

First, there’s a 27 percent gap in average incomes, with women making $ 68,062 versus men at $ 86,418, according to Game Developer Magazine’s 2011 annual salary survey.

Women in the game industry are underrepresented in software engineering and top-level management, reflecting a similar trend in the broader technology sector, industry executives say.

VonChurch found engineering positions were skewed more toward men in their placements since 2009. Female engineers made up 21 percent from the pool of women it placed, while over half of the men it placed were hired in engineering positions.

Then there are the occasional throwbacks to the male-dominated 1980s and 1990s. Gameloft created a stir a few weeks ago after a holiday party at its Montreal studio ran amok.

The studio, which makes games for devices like Apple Inc’s iPhone, hired a burlesque dance troupe that featured scantily clad women in body paint. By the end of the evening, several dancers began to discard their bathing suits, according to a person with knowledge of the event, who asked not be named.

The dancers were expelled from the event “as soon as their misconduct was brought to light,” Gameloft said in a statement.

Over a month ago, a tweet from a male gaming professional — “Why are there so few women in gaming?” — ignited a top-trending Twitter conversation under the #1reasonwhy hashtag, that quickly morphed into a now infamous discussion of discrimination and sexism in the workplace.

“I was told I’d be remembered not on my own merits, but by who I was or was assumed to be sleeping with,” Seattle-based pen and paper game designer Lillian Cohen-Moore, who goes by @lilyorit, tweeted.

Gaming conventions can bring out the worst in attendees, said several women gaming professionals. While not a pure work environment, they are a forum for professionals from across the industry to convene to talk shop and do business.

Cohen-Moore, 28, said she was appalled to see men at the annual Penny Arcade Expo in Seattle groping women working as costumed characters when she worked there last year.

“I’ve been leery about transitioning into video games because the culture over there is a lot more blatant and active in how many sex trolls they have,” she said.

Brathwaite Romero, who is married to industry legend and “Doom” creator John Romero, also recounts a jarring instance at last summer’s Electronic Entertainment Expo, the industry’s biggest gathering.

“I was discussing a potential contract with somebody and the guy right next to me is talking about — to quote him — ‘the tits and ass’ on this particular model. And he’s going on and on and on about this,” she said. “This is wrong.”

Sampat said in some workplaces, though not at her current employer Storm8, women are often expected to tolerate off-color jokes – of which they’re often the target.

Before stepping into an interview at an online game company a couple of years ago, Sampat said a female human resources employee told her: “It’s my job to make sure that all potential candidates can, you know, take a joke.”

“I couldn’t help but wonder if she asked the white male programmer who came in before me whether he could take a joke too,” Sampat said.

Women outside the United States find similar challenges. Alisa Chumachenko, CEO and founder of Game Insight, a fast-growing mobile and social company in Russia, thinks having more women in senior and more diverse roles will help. Her company of 450 employees has three other women in high-level positions, but she wishes she knew more women in gaming.

“We need to really look at the women who have become movers and shakers in this industry,” the veteran games designer Graner Ray said, “and claim them and hold them up and say: ‘Here’s where we are, here’s what we can do. Pay attention to us.’”

(Editing by Edwin Chan and Leslie Adler)

Gaming News Headlines – Yahoo! News

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